‘You have to assume that you don’t have rational consumers. Faced with complex decisions or too much information they default…’ Martin Wheatley.
That the spectacle believes in irrationality is hardly news of course, still as the above quote from one of the UK’s financial regulators demonstrates that it now no longer believes in rational choice is rather a critical moment. The default is irrational choice, the mass consumer is regarded as being incapable of rationality… Bourgeois ideology at its finest, where both rationality and irrationality exist and are fundamental to the existence of the spectacle and yet where there own ideology blinds them from the obvious understanding that there is no such thing as irrationality in the spectacle…
